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Topic Schedule:

Visual Merchandising:
Attract | Engage | Motivate

August 9, 2017

10:00AM

10:45AM - 12:00PM

Visual Merchandising: Attract | Engage | Motivate

Topic Discussion

Stories of the Greats

C & D Concourse

Moderator:Denny Gerdeman Chairman and Founder, Chute GerdemanTopic Experts:Judy Bell Chief Energetic Officer, Energetic RetailEric Feigenbaum President, Embrace DesignIgnaz Gorischek VP of Architecture, CallisonRTKL

Presented by Chute Gerdeman and Lextant

Successful leaders know their mission should be to constantly evolve the retail landscape, exceed the expectations of the next generation of shoppers, and shape the future of the industry as we know it. To shine a light on the path forward, we've assembled a panel of recipients of the Markopoulos Award --an honor given to individuals who stand out from the pack and embody leadership in retail merchandising and design. These industry pioneers will share personal, interesting, and unique stories about how each began their careers, what they've learned along the way, and why they've renewed their passion and motivation along their journeys. Join us for a lively discussion packed with dynamic insights on the retail universe and the world at large.

2:00PM

2:30PM - 3:45PM

Visual Merchandising: Attract | Engage | Motivate

Topic Discussion

Visual Merchandising Design

C & D Concourse

Topic Experts:Eric Daniel Creative Director, FITCHMichelle Isroff VP of Design, Big Red RoosterSharon Lessard Senior Associate, Studio Director, Firmwide Retail Practice Area Leader, GenslerRobyn Novak Vice President, FRCH Design Worldwide

Presented by Zen Genius

Visual Merchandising is key to a successful retail concept. It is the heartbeat of a store that keeps it vital, relevant and fresh, and is the art and science behind sales.

We've gathered a panel of experts from Retail Design Firms to discuss Visual Merchandising from a Design perspective. Our group of experts will share examples and discuss the role of Visual Merchandising when designing today's retail concepts.

August 10, 2017

10:00AM

10:30AM - 11:45AM

Visual Merchandising: Attract | Engage | Motivate

Topic Discussion

Creatives at Work

C & D Concourse

Topic Experts:Joe Baer Co-Founder, Zen GeniusMeg Lefeld Global Project Manager, Zen GeniusRebekah Matheny Assistant Professor of Interior Design, Department of Design, The Ohio State University

Presented by Zen Genius

Creative people in the workforce are crucial and invaluable, especially when it comes to making memorable and out-of-the-box creations. Visual Merchandising experts, Joe Baer and Meg Lefeld, realize working with creatives can be amazing and challenging at the same time. This session will provide basic guidelines and every day practices on how to best embrace and work with the creative community to maintain an efficient team.