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Topic Agenda:

Trends in Development

August 9, 2017

10:00AM

10:45AM - 12:00PM

Trends in Development

Topic Discussion

The Future of Bricks and Mortar

C & D Concourse

Topic Experts:Klay Huddleston Sr. Vice President, Omni-Commerce, Resource/Ammirati, An IBM CompanySteve Morris Co-founder and Owner, Asset Strategies GroupDoug Tilson Executive Vice President, Real Estate at EXPRESS

Presented by WD Partners and Asset Strategies Group

The Future of Bricks and Mortar - Current headlines about record bankruptcies, store and mall closings, Amazon and the rapid growth of other e-commerce initiatives all call into question the future “shape” of brick and mortar. Our topic experts will bring a wealth of experience, data, and insights to answer these questions.

Retail 2020: How Cognitive Will Drive Connected Commerce - We’ll explore the evolving customer journey and help you re-imagine a holistic, omni-commerce strategy built for it, incorporating conversational commerce and natural language platforms that will alter interfaces and visual design as well as change how retailers interact with customers and associates. Join us for a glimpse into the future of retail and the cognitive tools that will help drive it.

2:00PM

2:30PM - 3:45PM

Trends in Development

Topic Discussion

18 Reasons Why Physical Retail Still Matters

C & D Concourse

Topic Experts:Joanna Felder Director, Brand and Creative Strategy, Chute GerdemanCurt Munk SVP Group Planning Director, FCB RED

Presented by WD Partners and Chute Gerdeman

Thinking about all the ways we interact with various retail brands, some daily, we know that the physical store can have one of the biggest impacts on our perception of the brand. Even years into the omni-channel conversation, and decades of opinions calling for the end of brick-and-mortar, physical shopping environments are still the ultimate component. In this session, we'll share insights on what consumer expectations and how brands are striking the balance between the digital and physical worlds. It's no longer one without the other, but how they come together to create the ultimate branded experience. Deep customer connections only happen when brands engage on a personal level. Additionally, we dive into brands doing it well (and who could do it better) across specialty, department, big box and online categories.

August 10, 2017

10:00AM

10:30AM - 11:45AM

Trends in Development

Topic Discussion

JET SET: How Local Trends Become International Retail Phenomena

C & D Concourse

Topic Experts:Nicole Faccinto Design Director Visual Strategy, Chute GerdemanMary Lynn Waite Creative Director, Brand Communications, Chute Gerdeman

Presented by WD Partners and Chute Gerdeman

As our world --and the variety of cultures it contains --grows closer together, we glean inspiration from more places than ever before with which we use to design new retail environments and shopping experiences for customers. The local subtleties that were once isolated and quiet have become quickly-spreading and full-fledged international commercial design trends that affect a variety of shoppers, on a daily basis, across the globe.

Join us as we explore the origins of recent retail trends, discuss a unified shopping culture, and anticipate the future of our connected international culture.