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Topic Agenda:

The Consumer Journey + Experience

August 9, 2017

10:00AM

10:45AM - 12:00PM

The Consumer Journey + Experience

Topic Discussion

Amazon CAN’T Do That

C & D Concourse

Speaker:Lee Peterson EVP Brand Strategy & Design, WD Partners

Presented by WD Partners

If it can be sold and delivered, Amazon now sells it. Amid this existential threat, many retailers are asking what the store of the future is, but that's the wrong questions.

Reimagining the store of the future requires retailers answer a more fundamental question: How can the physical store rival the best tools and conveniences of the on line shopping model? Or put more simply "What Can't Amazon Do?".

2:00PM

2:30PM - 3:45PM

The Consumer Journey + Experience

Topic Discussion

The Urban Experience

C & D Concourse

Moderator:Haley Sherman Director, Member Services, Columbus Chamber of CommerceTopic Experts:Miranda Boyle Owner, THREADDaniel McClurg Owner, Elm and Iron Josh Quinn Co-Founder and Director of Operations, Tigertree

Urban experiences are diverse and dynamic, changing often with advances in technology, shifts in capital investment and migrations of people. This session will provide insights from business leaders as they have addressed the changing urban landscape and the demands of the consumer experience.

August 10, 2017

10:00AM

10:30AM - 11:45AM

The Consumer Journey + Experience

Topic Discussion

The Evolution of the Experience

C & D Concourse

Moderator:Lee Peterson EVP Brand Strategy & Design, WD PartnersTopic Experts:Kourtney Dewald Brand Innovation Manager, HuntingtonChristopher Hull Chief Merchandising Officer , ShinolaJude Reter VP Digital Customer Experiences, eCommerce, ExpressScott Sommers President & Creative Director, Whole-Brained Creative

Presented by WD Partners

Adapting to the needs of today’s global customer is a significant challenge. The consumers are in charge, demanding commerce anywhere, anytime and wanting to reap the benefits of the competitive global marketplace and the latest technologies that enhance their shopping experiences.

This is the age of the customer that wants every retail interaction to be ‘good for me,’ to be defined and dictated by ‘my’ preferences. Hear from topic experts more about this evolution and how business can and should address.