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Topic Schedule:

Retail Analytics:
Marketing | Trends | Enterprise

August 9, 2017

10:00AM

10:45AM - 12:00PM

Retail Analytics: Trends + Tactics

Topic Discussion

Building an Analytics Strategy

C & D Concourse

Topic Experts:Dave Cherry Executive Advisor, Cherry Advisory, LLCBill Franks Chief Analytics Officer, International Institute for Analytics

Presented by International Institute of Analytics and Alliance Data

Learn how to define an analytics strategy that creates a data-informed culture that prioritizes and improves decision-making confidence. Understand areas of the retail value chain that can benefit from analytics as well as capture data to further inform additional analytical capabilities.

2:00PM

2:30PM - 3:45PM

Retail Analytics: Trends + Tactics

Topic Discussion

Defining and Developing an Analytics Organization

C & D Concourse

Moderator:Michelle Reese Chief Talent Innovator, Columbus CollaboratoryTopic Experts:James Brenza President, XDSDr. Chris Holloman Chief Data Scientist, ICCPhilip Rist EVP – Strategic Initiatives , Prosper AnalyticsMike Schmidt Vice President, Marketing Analytics, Alliance Data

Presented by International Institute of Analytics

Where should analytics reside within the organization - Marketing, IT, Operations, Finance, Other? Should it be centralized, decentralized or hybrid? What role does your overall analytics maturity play in this determination?Understand the pros and cons of each option and how to define what will work best in your organization. What are the key roles that an organization needs to be able to successfully execute - including business lead, data scientists, data managers? What attributes does a 21st century Analytics Leader require? What are the important relationships, talent pipelines, hiring attributes, and partners necessary to build both a thriving community of practice?

Join this session and learn what it takes to define and develop your analytic-based organization.

2:30PM - 3:45PM

Retail Analytics: Trends + Tactics

Topic Discussion

Data Driven Conversion Optimization

C & D Concourse

Topic Expert:Sara Kear VP, Digital Strategy , Adept Marketing

Presented by International Institute of Analytics and Adept Marketing

Many retailers focus on increasing site traffic to drive revenue and overlook the impact of improving site performance to increase sales. In this session we will explore ways to use analytics to create a testing roadmap that makes sense for your business. We'll discuss: how to select pages or site sections to test; how to evaluate user behaviors & feedback to create test ideas; how to calculate testing duration; how to build a Conversion Optimization ROI model. Learn how even the slightest improvement in conversion optimization can impact your bottom line!

August 10, 2017

10:00AM

10:30AM - 11:45AM

Retail Analytics: Trends + Tactics

Topic Discussion

Successful Applications of Analytics in Retail

C & D Concourse

Topic Experts:Carrie Barclay President, Asset Strategies GroupSandi Michels Women’s Apparel Retail, Former VP Consumer Insights,

Presented by International Institute of Analytics and Alliance Data

Hear the details on two retail analytics success stories. First, how can a retailer understand the impact on overall brand sales across all channels if a store is opened or closed? What will be the impact on eCommerce? What will be the impact on surrounding stores? Next, hear how a retail saved millions by leveraging a customer lifetime value model to more efficiently allocate marketing dollars towards higher value segments and now understood which customer segments were driving profitability.