Breakout Sessions #1August 23, 2018
9:30AM - 10:30AM
Kate O’Shaughnessy Jung is Director Loyalty, Mobile & Partnerships at Express, a leading specialty retailer for men and women. Ms. Jung joined Express in July 2016 to manage the EXPRESS NEXT loyalty program, which has more than 20 million members.
She led a successful relaunch of the EXPRESS NEXT loyalty program in 2017 that turned around a six-quarter declining return rate among existing customers. The relaunch refined the credit value proposition, increased reward access, added new ways for members to earn points and introduced a mobile hub.
Ms. Jung is also an experienced marketing executive who has helped the company in its efforts to reach customers more effectively by building a data-driven enterprise. Ms. Jung spent 15 years in marketing at Tim Hortons, one of the world’s largest quick service restaurant chains. She began her career working for retail clients including Cacique, Victoria’s Secret and Bridgestone-Firestone. Born in Columbus, Ms. Jung is a graduate of Ohio University in Athens, Ohio.