As a Design Director of Visual Strategy, Nicole is responsible for the creative visual merchandising and storytelling for many of Chute Gerdeman’s key client engagements. She interfaces with all design disciplines and brings meaningful product and brand stories to life via traditional merchandising techniques, such as mannequin, fixturing, and props, as well as non-traditional methods.
Whether she’s ideating the next big thing or re-merchandising an existing store to new perfection, Nicole thinks in three dimensions, and brings practical knowledge of how stores operate in her design thinking. She believes beautifully merchandised creative design is a necessity for every retail environment, and helps facilitate ideas through her detailed understanding of in-store installation and on-the-ground know-how. Able to visualize merchandising concepts in a meaningful way, her illustration and technical skills are powerful tools in her arsenal that bring her retail concepts to life.
Nicole has developed creative merchandising solutions for a variety of CG clients over her many years on our team including Aaron Brothers, American Family Insurance, M&M’S World, Verizon Wireless, Kohl’s, Hanesbrands, Nike, and Cooper’s Hawk, among others, proving herself indispensable at all phases of the project.