Michelle Isroff VP of Design, Big Red Rooster bigredrooster.com

Michelle Isroff

Design is a multidimensional process. The experience starts from the moment one engages the brand, and we are fortunate to create memorable touchpoints that engage all the senses. It’s all about devising rich environments that embody our clients’ visions and meet their ROI.

I thoughtfully combine colors, textures, and materials, creating environments that guide consumers and tell rich stories. I’m passionate about integrating all project aspects seamlessly, collaborating with internal and external partners to create stunning, unified visual experiences.

I view renderings as pieces of art that allow clients to catch a glimpse into their futures. My interior design expertise allows me to blend an eye for scale and balance with a sustainability-focused lens.
It is all about the experience, and what an invigorating one it is!