Marcie Merriman Culture Hacker, Experience Innovator, and Brand Strategist, Ernst & Young www.ey.com

Marcie Merriman

A globally recognized leader in consumer ethnography, cultural anthropology and brand strategy, Marcie has a 25 year track record of working with boards, CEOs and their teams to propel the innovation of brands, categories, services and environments.

As a successful entrepreneur and former retail industry executive, with both Victoria’s Secret and Toys R Us, Marcie’s passion lies in connecting the dots between consumer needs, market influencers and business requirements to enable business innovation and growth. Marcie is especially focused on leveraging her experience and intimate knowledge of Millennials and Gen Z to help clients differentiate their businesses and tap growth opportunities with these complex and ever-changing generations.

Marcie is a sought-after speaker and a frequent media contributor, having her thought leadership featured in The Wall Street Journal, Forbes, New York Times, USA Today, Women’s Wear Daily, Reuters, Business of Fashion and Business Week, and recent keynote presentations include: Forbes CMO Summit, Dubai Global Islamic Economy Summit, EY Strategic Growth Forum, ICSC NEXUS, Women’s Wear Daily Forum and American Marketing Association IMPACT 15. She is also credited with driving research and insight for the best-selling book The Myth of Excellence, which details consumer motivation and corporate strategic response.

Marcie currently leads EY’s Future Consumer & Employee Practice where she teams with clients to understand nuances of human behaviors within societies and organizational implications that can be addressed through improved experiences, including the deployment of digital technologies.

Marcie holds an Executive MBA from Case Western Reserve University’s Weatherhead School of Management, with a focus on marketing strategy. She earned a BA in Social Sciences from Michigan State University, where she focused her studies on anthropology and sociology. She currently sits on the board of advisors for ICSC NEXUS Conference and The Columbus Retail Summit.