Lee Peterson EVP Brand Strategy & Design, WD Partners www.wdpartners.com

Lee Peterson


The Evolution of the ExperienceAugust 10, 2017
10:30AM - 11:45AM

Amazon CAN’T Do ThatAugust 9, 2017
10:45AM - 12:00PM

After more than 30 years in retail as a merchant, brand executive, and retail consultant, Lee is particularly in tune with cultural trends, consumer demographics, and buying behavior. At WD Partners, he leads a group of more than one hundred researchers, retail designers, digital specialists and architects developing retail innovations for such clients as Target, Luxottica, Samsung, Gatorade, New Balance, Whole Foods, and The Home Depot.

Never at a loss for words, Lee has been quoted in The Wall Street Journal, The Washington Post, The New York Times, Forbes, and on American Public Media’s “Marketplace,” as well as various retail and design trade media. He is currently serving on the editorial board of vmsd, and the BrainTrust at RetailWire.com.