Lauren Williams Business Owner, The Gemma Shop thegemmashop.com

Lauren Williams

I have dreamed about starting my own boutique for most of my life! From playing store in my room as a child to studying fashion merchandising in college, I have always wanted to work in the business of retail.

Following college, I started my career in mass specialty retail as a buyer. My priorities changed following the birth of my two daughters- I no longer wanted to be at the top of corporate retail. A vision of entrepreneurship was always there but I was too fearful to fully pursue it. Nearly 10 years after starting my career I decided to push through the fear of the unknown and make this dream a reality.

As much as I love this shop, the person who really benefits from my leap, is you, the customer. I hope you love the products, service, and the experience The Gemma Shop offers.