Joanna Felder Director, Brand and Creative Strategy, Chute Gerdeman chutegerdeman.com

Joanna Felder

Joanna is a recognized leader in brand and creative, known for her ability to think originally, coalesce and deliver on big picture strategies that grow businesses.

Her experience encompasses the worlds of advertising, marketing, retail, catalog, product development, corporate culture and consulting for Fortune 500 companies, Victoria’s Secret, LBrands, Banana Republic, TravelSmith, The Limited Stores, Macy’s West.

Her ability to communicate and connect with strategic leaders has fueled her success within organizations and as a consultant specializing in fashion, personal care, beauty, home and high-concept-high-experience retail.

Specialties: Big picture thinking. Brand strategy and creative positioning. Communications strategy. Creative direction. Concept development. Turning consumer insights into actionable & successful strategies. Driving business through innovation.