Eric Daniel Creative Director, FITCH fitch.com

Eric Daniel

Over twenty years Eric has designed all of these and more for global product brands-at-retail, retailer brands, and manufacturers like New Balance, Jack Daniel’s,Macy’s, QTG, Safeway, Walmart, Surefoot, Eddie Bauer, LensCrafters, Lane Bryant, and Target, among others.

He has applied his accomplishments as a retail environments designer ‘in the aisle,’ leading strategy and creative teams for global CPG brands Kimberly-Clark, Microsoft, Skype, ConAgra, Quaker, and PepsiCo. His reinvention work for Frito-Lay’s ‘Aisle Elevation’ won POPAI’s OMA Gold; the Gatorade G Series and G Pro Series merchandising launches were honored with Platinum Awards from the Path to Purchase Institute. Recently, Brown Forman’s global launch of Jack Daniel’s Sinatra Select won First Place in the Temporary/Pop-Up category from Chain Store Age magazine in their “Retail Store of the Year” competition, and a Grand Prize from the Association for Retail Environments.

His work has been recognized for brand identities and packaging design systems for Kodak, MicroSoft, and Einstein’s Bros. Bagels. For New Balance he created a “green” graphic and store fixture system that was awarded a citation of special merit in sustainable design. His design teams’ work on PIRCH not only garnered store of the year honors but also special awards for exceptional achievement in graphic communication from the Retail Design Institute.

Eric has significant expertise in custom fixture product development. He is a US patent holder for modular fixture innovation and designed an innovative apparel merchandising system with Opto International that was on the market for more than a decade.

You will find many of his comments, commentaries and award-winning work featured in books and publications, such as The Great Big Book of Logos, Green Design, The Hub, VMSD, Communication Arts, QSR Magazine, PRINT, Grocery Headquarters, HOW Magazine, Contract, Design:Retail (formerly DDI), and Chain Store Age.