Christopher Hull Chief Merchandising Officer , Shinola www.shinola.com

Christopher Hull

Chris joined Shinola in the Fall of 2015 as the Head of Merchandising, leading the “go to market” vision for the Shinola stores and digital channel including product adoption and storytelling. Prior to Shinola, Chris held several global leadership roles within Nike, Inc including product management, retail strategy, and merchandising. Most recently Chris led footwear merchandising and product creation for the Converse brand (a subsidiary of Nike, Inc) in Europe.