Alison Gough Senior US Analyst, Stylus www.stylus.com

Alison Gough

Alison oversees Stylus’ US-specific research. She has more than 12 years’ experience as an editor and analyst specializing in consumer attitudes. A seasoned traveler, the breadth of her knowledge stretches across multiple consumer industries, regions and demographics. Alison previously worked at forecaster WGSN and at Peclers Paris. As a freelance designer, she has worked for clients including Donna Karan, DVF and Victoria’s Secret.