Presented by International Institute of Analytics and Alliance Data
Hear the details on two retail analytics success stories.
First, how can a retailer understand the impact on overall brand sales across all channels if a store is opened or closed? What will be the impact on eCommerce? What will be the impact on surrounding stores?
Next, hear how a retail saved millions by leveraging a customer lifetime value model to more efficiently allocate marketing dollars towards higher value segments and now understood which customer segments were driving profitability.