Reimagining Retail in the Age of the Shopper

August 10 | 10:30AM - 11:45AM

C & D Concourse

Topic Discussion Technology: Marketing | Trends | Enterprise E-Commerce

Presented by Salesforce

In the past, the retail path-to-purchase was simple and straightforward. Now everything’s complicated. Shoppers traverse a myriad of channels and retail’s “magic moment” occurs everywhere, from the cash wrap, call center, to the palm of your customer’s hand. Never has the handoff between marketing, stores, commerce and service been more important.

Join Salesforce Global Retail GoToMarket Lead, Dwight Moore as he discusses how retailers are capitalizing on recent technology transformations to deliver a smarter, personalized and connected shopping experience to win the hearts and minds of today’s shopper.

In the past, the retail path-to-purchase was simple and straightforward. Now everything’s complicated. Shoppers traverse a myriad of channels and retail’s “magic moment” occurs everywhere, from the cash wrap, call center, to the palm of your customer’s hand. Never has the handoff between marketing, stores, commerce and service been more important.

Join Salesforce Global Retail GoToMarket Lead, Dwight Moore as he discusses how retailers are capitalizing on recent technology transformations to deliver a smarter, personalized and connected shopping experience to win the hearts and minds of today’s shopper.

Topic Expert