Data Driven Conversion Optimization

August 9 | 2:30PM - 3:45PM

C & D Concourse

Topic Discussion Retail Analytics: Trends + Tactics

Presented by International Institute of Analytics and Adept Marketing

Many retailers focus on increasing site traffic to drive revenue and overlook the impact of improving site performance to increase sales. In this session we will explore ways to use analytics to create a testing roadmap that makes sense for your business.

We’ll discuss: how to select pages or site sections to test; how to evaluate user behaviors &feedback to create test ideas; how to calculate testing duration; how to build a Conversion Optimization ROI model.

Learn how even the slightest improvement in conversion optimization can impact your bottom line!

Topic Expert