Presented by WD Partners and Chute Gerdeman
Thinking about all the ways we interact with various retail brands, some daily, we know that the physical store can have one of the biggest impacts on our perception of the brand. Even years into the omni-channel conversation, and decades of opinions calling for the end of brick-and-mortar, physical shopping environments are still the ultimate component.
In this session, we’ll share insights on what consumer expectations and how brands are striking the balance between the digital and physical worlds. It’s no longer one without the other, but how they come together to create the ultimate branded experience. Deep customer connections only happen when brands engage on a personal level. Additionally, we dive into brands doing it well (and who could do it better) across specialty, department, big box and online categories.