2017 Agenda

Dig deep into a broad range of future-focused topics with the industry’s best & brightest.

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August 9, 2017

8:00AM

9:00AM

9:00AM - 9:10AM

2017

Feature Presentation

Welcome and General Session

Short North Ballroom

Featured Speakers:John O’ Grady President, Franklin County Board of CommissionersDon DePerro President and CEO, Columbus Chamber of Commerce

9:10AM - 9:40AM

2017

Feature Presentation

The State of Retail

Short North Ballroom

Featured Speakers:Denny Gerdeman Chairman and Founder, Chute GerdemanSteve Morris Co-founder and Owner, Asset Strategies GroupYaromir Steiner Founder, Chief Executive Officer, Steiner & Associates

9:40AM - 10:15AM

2017

Feature Presentation

Retail Trend Watch: Humanizing Stores for a New Connected Customer

Short North Ballroom

Featured Speaker:Alison Embrey Medina Editor in Chief & Associate Publisher, design:retail magazine

Join design:retail magazine Editor in Chief Alison Embrey Medina as she takes you through top customer-centric trends driving the in-store experience today. From immersion, disruption and augmented reality to intriguing collaboration and authentic storytelling, Alison will showcase driving retail examples from around the globe with key takeaways you can use to design retail stores that connect with customers on an emotional, sensorial level and give them the tactile experience they crave.

10:00AM

10:15AM - 10:20AM

2017

Feature Presentation

Morning Closing

Short North Ballroom

Featured Speaker:Marilyn Brown Commissioner, Franklin County Board of Commissioners

10:45AM - 12:00PM

The Consumer Journey + Experience

Topic Discussion

Amazon CAN’T Do That

C & D Concourse

Speaker:Lee Peterson EVP Brand Strategy & Design, WD Partners

Presented by WD Partners

If it can be sold and delivered, Amazon now sells it. Amid this existential threat, many retailers are asking what the store of the future is, but that's the wrong questions.

Reimagining the store of the future requires retailers answer a more fundamental question: How can the physical store rival the best tools and conveniences of the on line shopping model? Or put more simply "What Can't Amazon Do?".

10:45AM - 12:00PM

Trends in Development

Topic Discussion

The Future of Bricks and Mortar

C & D Concourse

Topic Experts:Klay Huddleston Sr. Vice President, Omni-Commerce, Resource/Ammirati, An IBM CompanySteve Morris Co-founder and Owner, Asset Strategies GroupDoug Tilson Executive Vice President, Real Estate at EXPRESS

Presented by WD Partners and Asset Strategies Group

The Future of Bricks and Mortar - Current headlines about record bankruptcies, store and mall closings, Amazon and the rapid growth of other e-commerce initiatives all call into question the future “shape” of brick and mortar. Our topic experts will bring a wealth of experience, data, and insights to answer these questions.

Retail 2020: How Cognitive Will Drive Connected Commerce - We’ll explore the evolving customer journey and help you re-imagine a holistic, omni-commerce strategy built for it, incorporating conversational commerce and natural language platforms that will alter interfaces and visual design as well as change how retailers interact with customers and associates. Join us for a glimpse into the future of retail and the cognitive tools that will help drive it.

10:45AM - 12:00PM

The Logistics of Retail

Topic Discussion

Why the Columbus Region for Logistics & Supply Chain

C & D Concourse

Moderator:Tom Clements Principal and Owner, 42 Solutions, LLC Topic Experts:Bridget Bell  VP Business Development, Total Airport Services (TAS), LLCPier Curci Vice President, Cargolux AmericasDan McNutt  Senior Vice President Operations, DHLJohn Ness Owner/President & CEO, ODW Logistics, Inc.Thys Visser  Vice President Operations, GEODIS

Presented by Frost Brown Todd

In this topic discussion, the panelists will provide their perspective on key advantages of the Columbus Region as a Gateway to not only to the U.S. and North American marketplace but also to the efficient and effective reach to Global marketplace. Our experts will focus on how we are able to attract retail customers, the key advantages and economics of Rickenbacker inland port, our strategic advantages of this global gateway.

10:45AM - 12:00PM

Retail Analytics: Trends + Tactics

Topic Discussion

Building an Analytics Strategy

C & D Concourse

Topic Experts:Dave Cherry Executive Advisor, Cherry Advisory, LLCBill Franks Chief Analytics Officer, International Institute for Analytics

Presented by International Institute of Analytics and Alliance Data

Learn how to define an analytics strategy that creates a data-informed culture that prioritizes and improves decision-making confidence. Understand areas of the retail value chain that can benefit from analytics as well as capture data to further inform additional analytical capabilities.

10:45AM - 12:00PM

The Talent Challenge + Impact

Topic Discussion

Tapping Overlooked Talent Pools

C & D Concourse

Moderator:Michael Salvadore Workforce Navigator, Franklin CountyTopic Experts:Joy Bivens Director, Franklin County Department of Job & Family ServicesJoe DeLoss Social Entrepreneur & Chicken Fryer, Hot Chicken TakeoverBeth Gifford President & CEO, Columbus WorksMarjory Pizzuti President & CEO, Goodwill Columbus

With a tight labor market, the need to find capable talent continues to be a high priority. This panel will focus on the benefits of employing and leveraging talent who are recognized as veterans, re-entry, and developmentally disabled citizens. These workforce experts will discuss innovative ways to tap these diverse talent pools in order to build your organization as well as invest in the community.

10:45AM - 12:00PM

Visual Merchandising: Attract | Engage | Motivate

Topic Discussion

Stories of the Greats

C & D Concourse

Moderator:Denny Gerdeman Chairman and Founder, Chute GerdemanTopic Experts:Judy Bell Chief Energetic Officer, Energetic RetailEric Feigenbaum President, Embrace DesignIgnaz Gorischek VP of Architecture, CallisonRTKL

Presented by Chute Gerdeman and Lextant

Successful leaders know their mission should be to constantly evolve the retail landscape, exceed the expectations of the next generation of shoppers, and shape the future of the industry as we know it. To shine a light on the path forward, we've assembled a panel of recipients of the Markopoulos Award --an honor given to individuals who stand out from the pack and embody leadership in retail merchandising and design. These industry pioneers will share personal, interesting, and unique stories about how each began their careers, what they've learned along the way, and why they've renewed their passion and motivation along their journeys. Join us for a lively discussion packed with dynamic insights on the retail universe and the world at large.

10:45AM - 12:00PM

Technology: Marketing | Trends | Enterprise E-Commerce

Topic Discussion

The Evolution of Payment Trends of Today & Tomorrow

C & D Concourse

Moderator:Art Roca Senior Director of Payment & Rewards, Alliance DataTopic Experts:Laura Mackenzie SVP Core Merchants, MastercardBruce Parker Founder and CEO, ModoDan Poswolsky Head of Value Added Services, VerifoneJeannine Ralston Owner, Jeannine Ralston Consulting

Presented by Alliance Data

Since the early days of simply swiping a plastic card, consumer shopping and buying habits have rapidly evolved into a multi-channel, multi-device, and multi-form factor environment. Winning today’s shoppers means effectively converging these worlds while delivering a seamless experience as consumers want payment systems grounded in foundational benefits and expect them to continuously evolve to adapt to their ever changing world. Join Art along with a diverse panel of retail and payment industry experts as they explore the evolution of payment trends in retail. Attendees will have the opportunity to ask questions and discuss strategies as the panel share insights on navigating our new retail marketplace.

10:45AM - 12:00PM

The Disruption of Retail

Topic Discussion

Design is the Instrument to Humanize Innovation

C & D Concourse

Topic Experts:Neeta Gera Client Partner, Tech MahindraRobert Graziano Client Executive, PininfarinaJared Slomack Director North America, The Bio AgencyJoe Trainor Global Business Director, The Bio Agency

Presented by Tech Mahindra

Retail disruption is accelerated by leaps in technological maturity and an audience that has easy access to technology & desires new experiences. This opens immense opportunities to rediscover & redesign interactions that lead to enhanced consumer experiences & revenue. Tech Mahindra and our award winning sister companies Bio Agency & Pininfarina jointly share experiences on how retailers across the globe are turning disruption to their advantage through renewed focus on customer centricity & design.

10:45AM - 12:00PM

Women in Retail

Topic Discussion

The Role of Product and The Merchant in a Customer Driven World

C & D Concourse

Moderator:Anne Marie Thomas CEO, bella crescita consultingTopic Experts:Tara Abraham Chairman and Co-CEO, Accel, Inc.Marcy Schaffir SVP, General Merchandise Manager, CaciqueRachel Williamson Vice President, Store Operations, Justice

Presented by Asset Strategies Group and bella crescita consulting

There was once a golden era of retail where solo, larger-than-life personalities dominated the retail scene and competed for the fashion consumer. The changing nature of the merchant role calls for a re-evaluation of the criteria for recruiting and assessing merchants. A transformed retail market, a redefined merchant role and new criteria for assessing that role— these women discuss the evolution of the merchant.

10:45AM - 12:00PM

UNIT: Retail Innovation Lab

Topic Discussion

UNIT: Retail Innovation Lab

C & D Concourse

Moderator:Ryan Newman , Topic Experts:Seth Barritt Development Manager, Steiner AssociatesAllen Boerger Partner/Vice President of Projects, ROTO Group LLCKimberly Clavin Engineer Educator Innovator, Pillar TechnologyKelly Kolar-Eyman President, Kolar DesignBrian Shafley CEO, Chute Gerdeman

Presented by Schneider Downs

Meet UNIT, Columbus' first retail innovation lab, and its five partner companies. With the collective expertise and bandwidth to envision, test, and deploy next-generation customer experiences, UNIT’s mission is to tap Ohio’s deep and diverse reservoir of retail expertise and pioneer the design and execution of next-generation end-to-end customer experiences.

Join us for a stimulating roundtable exploration of the future of retail experiences- and learn about UNIT’s unique approach and agile collaboration among diverse creative and technical disciplines.

12:00PM

12:00PM - 1:00PM

2017

Networking

Afternoon Break

North Concourse - Hall C

Networking & Lunch Break
Retail Showcase Business 2 Business
Lightning Talks

1:00PM

1:20PM - 2:05PM

2017

Feature Presentation

Move Over Millennials: How Gen Z is Shaping The Future of Retail

Short North Ballroom

Featured Speaker:Marcie Merriman Culture Hacker, Experience Innovator, and Brand Strategist, Ernst & Young

Generation Z, the teens and tweens coming of age today, are not just another Millennial story. Far from it. They are more self-aware, more self-reliant and more driven than the generation they follow. Intuitively innovative, uber-productive, goal-oriented and realistic, they are growing to be savvy consumers and employees.  Businesses hoping to connect with them need to understand who they are and how they are about to turn today’s market on its head. Marcie explores how and why this generation is so different from any that precedes it and explores related opportunities this market shift provides for retailers and consumer businesses.

2:00PM

2:30PM - 3:45PM

The Consumer Journey + Experience

Topic Discussion

The Urban Experience

C & D Concourse

Moderator:Haley Sherman Director, Member Services, Columbus Chamber of CommerceTopic Experts:Miranda Boyle Owner, THREADDaniel McClurg Owner, Elm and Iron Josh Quinn Co-Founder and Director of Operations, Tigertree

Urban experiences are diverse and dynamic, changing often with advances in technology, shifts in capital investment and migrations of people. This session will provide insights from business leaders as they have addressed the changing urban landscape and the demands of the consumer experience.

2:30PM - 3:45PM

Trends in Development

Topic Discussion

18 Reasons Why Physical Retail Still Matters

C & D Concourse

Topic Experts:Joanna Felder Director, Brand and Creative Strategy, Chute GerdemanCurt Munk SVP Group Planning Director, FCB RED

Presented by WD Partners and Chute Gerdeman

Thinking about all the ways we interact with various retail brands, some daily, we know that the physical store can have one of the biggest impacts on our perception of the brand. Even years into the omni-channel conversation, and decades of opinions calling for the end of brick-and-mortar, physical shopping environments are still the ultimate component. In this session, we'll share insights on what consumer expectations and how brands are striking the balance between the digital and physical worlds. It's no longer one without the other, but how they come together to create the ultimate branded experience. Deep customer connections only happen when brands engage on a personal level. Additionally, we dive into brands doing it well (and who could do it better) across specialty, department, big box and online categories.

2:30PM - 3:45PM

The Logistics of Retail

Topic Discussion

She Wants It In Red, By 1:00pm!!!

C & D Concourse

Moderator:Will O’ Brien President, Sedlak Supply Chain ConsultantsTopic Experts:Tony Brown VP – Global Logistics & Distribution, Under ArmourCraig Hart Planning, Allocation & Replenishment, Big LotsEdward Kistner Senior Vice President Merchandising & Allocation, DSWMiles Tedder COO, Pet Supplies PlusBruce Welty Chairman, Locus Robotics

Given the continued rapid growth of Consumers wanting to purchase Anything-Anywhere-Anytime, increasing constraints on available labor and pressure for “Speed and Agility”, the overall supply chain dynamics for modern day retail have changed dramatically. We will look at realistic advancements that we can expect in the use of pop-up DCs and Store fulfillment in the coming years in order to provide the service levels and speed that consumers are demanding. Given these advancements and the dynamic future of fulfillment we will also discuss the implications on planning, product flow and inventory management that supply chain leaders must be prepared to address.

2:30PM - 3:45PM

Retail Analytics: Trends + Tactics

Topic Discussion

Defining and Developing an Analytics Organization

C & D Concourse

Moderator:Michelle Reese Chief Talent Innovator, Columbus CollaboratoryTopic Experts:James Brenza President, XDSDr. Chris Holloman Chief Data Scientist, ICCPhilip Rist EVP – Strategic Initiatives , Prosper AnalyticsMike Schmidt Vice President, Marketing Analytics, Alliance Data

Presented by International Institute of Analytics

Where should analytics reside within the organization - Marketing, IT, Operations, Finance, Other? Should it be centralized, decentralized or hybrid? What role does your overall analytics maturity play in this determination?Understand the pros and cons of each option and how to define what will work best in your organization. What are the key roles that an organization needs to be able to successfully execute - including business lead, data scientists, data managers? What attributes does a 21st century Analytics Leader require? What are the important relationships, talent pipelines, hiring attributes, and partners necessary to build both a thriving community of practice?

Join this session and learn what it takes to define and develop your analytic-based organization.

2:30PM - 3:45PM

Retail Analytics: Trends + Tactics

Topic Discussion

Data Driven Conversion Optimization

C & D Concourse

Topic Expert:Sara Kear VP, Digital Strategy , Adept Marketing

Presented by International Institute of Analytics and Adept Marketing

Many retailers focus on increasing site traffic to drive revenue and overlook the impact of improving site performance to increase sales. In this session we will explore ways to use analytics to create a testing roadmap that makes sense for your business. We'll discuss: how to select pages or site sections to test; how to evaluate user behaviors & feedback to create test ideas; how to calculate testing duration; how to build a Conversion Optimization ROI model. Learn how even the slightest improvement in conversion optimization can impact your bottom line!

2:30PM - 3:45PM

The Talent Challenge + Impact

Topic Discussion

Workforce Culture and Alignment

C & D Concourse

Moderator:Brad Lamone Vice President Workforce Development, Engineered Profiles LLCTopic Experts:Rhonda Bailey Project Coordinator, Project Search at DSWAlec Broadfoot CEO and Partner, VisionSparkJohn Rush Social Entrepreneur, Clean Turn Enterprises

It is no coincidence that the world's most successful organizations have a great work environment. A well-aligned workforce is one of the strongest advantages that a company can have.

What does an aligned workforce look like? How can you achieve and sustain that alignment? More an outlook than an outcome, our panel will share strategies that help align employees with the organization's goals.

2:30PM - 3:45PM

Visual Merchandising: Attract | Engage | Motivate

Topic Discussion

Visual Merchandising Design

C & D Concourse

Topic Experts:Eric Daniel Creative Director, FITCHMichelle Isroff VP of Design, Big Red RoosterSharon Lessard Senior Associate, Studio Director, Firmwide Retail Practice Area Leader, GenslerRobyn Novak Vice President, FRCH Design Worldwide

Presented by Zen Genius

Visual Merchandising is key to a successful retail concept. It is the heartbeat of a store that keeps it vital, relevant and fresh, and is the art and science behind sales.

We've gathered a panel of experts from Retail Design Firms to discuss Visual Merchandising from a Design perspective. Our group of experts will share examples and discuss the role of Visual Merchandising when designing today's retail concepts.

2:30PM - 3:45PM

Technology: Marketing | Trends | Enterprise E-Commerce

Topic Discussion

Deploying Retail Applications in Today’s Technical Environment

C & D Concourse

Moderator:Rick Amari Managing Partner, Columbus Consulting

Presented by Columbus Consulting

The business world is abuzz about cloud computing and the benefits it can bring.  Learn about solution deployment options from cloud, to hosted, to on-premise; the differences in the approaches; the contractual arrangements;  financial implications; the benefits; and the challenges.  Included will be a survey of many solution providers and their deployment options.

2:30PM - 3:45PM

The Disruption of Retail

Topic Discussion

Retail Unzipped: Key Retail Trends Disrupting Your Business

C & D Concourse

Speaker:Alison Gough Senior US Analyst, Stylus

Presented by Stylus and Alliance Data

From re-thinking intimacy and experimental ‘beta brandscapes’ to the rise of exploratory experiences that defy the logic of algorithms, this session will take you on an intriguing journey into some of the most significant trends set to impact and disrupt the retail landscape in 2017 and beyond.

3:00PM

4:00PM

4:15PM - 4:40PM

2017

Feature Presentation

Who’s Afraid of Columbus?

Short North Ballroom

Featured Speaker:Alberto Scirocco President & Creative Director, leftchannel

Culture, technology and the landscape of modern business is changing at an aggressive rate. User behaviors are constantly evolving and this is leaving most companies guessing how to best adapt to the new environment.

An opportunity exists to take advantage of the changes to create greater value for our businesses but there are subtle hurdles that might have a greater impact on our ability to succeed than what we might realize. Alberto will share his perspective on how our city can maximize its foothold as a retail hub.

4:40PM - 5:05PM

2017

Feature Presentation

The Vision of Retail

Short North Ballroom

Featured Speaker:Ignaz Gorischek VP of Architecture, CallisonRTKL

5:00PM

August 10, 2017

8:00AM

9:00AM

9:00AM - 9:20AM

2017

Feature Presentation

Retail Report Presented by Franklin County

Short North Ballroom

Featured Speaker:Jim Schimmer Director, Franklin County Economic Development and Planning

The Retail Report helps to identify trends in retail, and can be predictive of future successes and challenges. The information it provides is invaluable for retailers, the industries that service retail and government planners alike. Franklin County is now the largest county in Ohio with our metro area being the fastest growing in the Midwest. The economic landscape continues to change throughout the country and our growth provides both challenges and opportunities. The Retail Report guides us to plan deliberately for the economic growth we want to see in our county, the region and the Midwest.

9:20AM - 9:30AM

2017

Feature Presentation

Why Columbus for Workforce

Short North Ballroom

Featured Speaker:Don DePerro President and CEO, Columbus Chamber of Commerce

9:30AM - 9:50AM

2017

Feature Presentation

The Region Where Retail Works

Short North Ballroom

Featured Speaker:Jung Kim Research Director, Columbus 2020

10:00AM

10:30AM - 11:45AM

The Consumer Journey + Experience

Topic Discussion

The Evolution of the Experience

C & D Concourse

Moderator:Lee Peterson EVP Brand Strategy & Design, WD PartnersTopic Experts:Kourtney Dewald Brand Innovation Manager, HuntingtonChristopher Hull Chief Merchandising Officer , ShinolaJude Reter VP Digital Customer Experiences, eCommerce, ExpressScott Sommers President & Creative Director, Whole-Brained Creative

Presented by WD Partners

Adapting to the needs of today’s global customer is a significant challenge. The consumers are in charge, demanding commerce anywhere, anytime and wanting to reap the benefits of the competitive global marketplace and the latest technologies that enhance their shopping experiences.

This is the age of the customer that wants every retail interaction to be ‘good for me,’ to be defined and dictated by ‘my’ preferences. Hear from topic experts more about this evolution and how business can and should address.

10:30AM - 11:45AM

Trends in Development

Topic Discussion

JET SET: How Local Trends Become International Retail Phenomena

C & D Concourse

Topic Experts:Nicole Faccinto Design Director Visual Strategy, Chute GerdemanMary Lynn Waite Creative Director, Brand Communications, Chute Gerdeman

Presented by WD Partners and Chute Gerdeman

As our world --and the variety of cultures it contains --grows closer together, we glean inspiration from more places than ever before with which we use to design new retail environments and shopping experiences for customers. The local subtleties that were once isolated and quiet have become quickly-spreading and full-fledged international commercial design trends that affect a variety of shoppers, on a daily basis, across the globe.

Join us as we explore the origins of recent retail trends, discuss a unified shopping culture, and anticipate the future of our connected international culture.

10:30AM - 11:45AM

The Logistics of Retail

Topic Discussion

Leading Logistics and Supply Chain Research

C & D Concourse

Moderator:Dr. Thomas Goldsby Marketing and Logistics Department Chair, The Ohio State University Fisher College of BusinessTopic Experts:Dr. Terry Esper Associate Professor, The Ohio State University Fisher College of BusinessDoug Farren Managing Director, National Center for the Middle MarketDan Taylor Doctoral Student, The Ohio State University Fisher College of BusinessDr. Xiang Wan Assistant Professor, The Ohio State University Fisher College of Business

Presented by The Ohio State University Fisher College of Business

The Ohio State University Fisher College of Business is recognized by U.S. News and World Report as a Top-Five Program in Supply Chain and Logistics Management. Come hear the latest cutting edge research, presented by faculty and supply chain experts, in areas such as SKU complexity, The New Last Mile, Omni-channel Delivery Decisions and Perfect Supply Chain Links.

10:30AM - 11:45AM

Retail Analytics: Trends + Tactics

Topic Discussion

Successful Applications of Analytics in Retail

C & D Concourse

Topic Experts:Carrie Barclay President, Asset Strategies GroupSandi Michels Women’s Apparel Retail, Former VP Consumer Insights,

Presented by International Institute of Analytics and Alliance Data

Hear the details on two retail analytics success stories. First, how can a retailer understand the impact on overall brand sales across all channels if a store is opened or closed? What will be the impact on eCommerce? What will be the impact on surrounding stores? Next, hear how a retail saved millions by leveraging a customer lifetime value model to more efficiently allocate marketing dollars towards higher value segments and now understood which customer segments were driving profitability.

10:30AM - 11:45AM

The Talent Challenge + Impact

Topic Discussion

CEO Insights: Workforce & Talent

C & D Concourse

Moderator:Haley Boehning Co-Founder, StoryforgeTopic Experts:Dr. Jody Fournier Provost and Vice President of Learning, Capital UniversityTheo Killion Tailored Brands, Board of Directors, Zales, Former CEOMichael Rayden Former CEO, Justice - Former Board Member, Ascena Retail Group,

Presented by Asset Strategies Group

What are skills missing in Today’s retail companies and required for future success? How does the culture need to change as Millennials and overlooked talent pools become the dominant workforce demographic? Hear directly from CEO’s, senior leaders and Board members how they are thinking about these issues and how they are directing their energies to fill the gaps.

10:30AM - 11:45AM

Visual Merchandising: Attract | Engage | Motivate

Topic Discussion

Creatives at Work

C & D Concourse

Topic Experts:Joe Baer Co-Founder, Zen GeniusMeg Lefeld Global Project Manager, Zen GeniusRebekah Matheny Assistant Professor of Interior Design, Department of Design, The Ohio State University

Presented by Zen Genius

Creative people in the workforce are crucial and invaluable, especially when it comes to making memorable and out-of-the-box creations. Visual Merchandising experts, Joe Baer and Meg Lefeld, realize working with creatives can be amazing and challenging at the same time. This session will provide basic guidelines and every day practices on how to best embrace and work with the creative community to maintain an efficient team.

10:30AM - 11:45AM

The Disruption of Retail

Topic Discussion

Strategic Enablers Speed & Agility

C & D Concourse

Moderator:Kathleen Starkoff President & CEO, Orange Star ConsultingTopic Experts:Matthew Delly Director, Thesis Driven Origination, The Riverside CompanySteve Haffer CIO, EVP Omni-Channel Customer Engagement, American SignatureRobert Jacko Vice President, Digital and E-Commerce, HomageMatt Weger Vice President, Customer Facing Systems / Information Technology, Abercrombie & Fitch

Presented by Porter, Wright, Morris & Arthur

Disruption is coming to the Retail industry in many assorted “flavors” as does the response from industry-leading organizations. Join this fireside chat to hear respected executives share their experience and plans to use technology as a strategic enabler.

10:30AM - 11:45AM

HELP ME START UP!

Topic Discussion

HELP ME START UP!

C & D Concourse

Moderator:Brett Thornton Partner, Porter, Wright, Morris & ArthurTopic Experts:David All CEO, OneNineNinetyLauren Williams Business Owner, The Gemma ShopGary Ross Founder, Ross Innovations LLC

Presented by iLab LLC and Porter, Wright, Morris & Arthur

You’ve got a great idea—whether it is a business, a service, or a product—and you’re ready to get serious about it. Other than writing a business plan on the back of a napkin, you’re not really sure what to do next. For this session, we have invited a panel of experts from professional service fields to share insights on common mistakes business owners make early on. From finance, to legal and everything in between, this session will provide what you need to know before you take the big leap into entrepreneurship. Presented by Porter, Wright, Morris & Arthur.

10:30AM - 11:45AM

Technology: Marketing | Trends | Enterprise E-Commerce

Topic Discussion

Reimagining Retail in the Age of the Shopper

C & D Concourse

Topic Expert:Dwight Moore Sr. Director, Product Marketing, Retail, Salesforce

Presented by Salesforce

In the past, the retail path-to-purchase was simple and straightforward. Now everything's complicated. Shoppers traverse a myriad of channels and retail's “magic moment” occurs everywhere, from the cash wrap, call center, to the palm of your customer's hand. Never has the handoff between marketing, stores, commerce and service been more important.

Join Salesforce Global Retail GoToMarket Lead, Dwight Moore as he discusses how retailers are capitalizing on recent technology transformations to deliver a smarter, personalized and connected shopping experience to win the hearts and minds of today's shopper.

11:00AM

12:00PM

12:00PM - 12:20PM

2017

Feature Presentation

The Future of Retail

Short North Ballroom

Featured Speakers:Denny Gerdeman Chairman and Founder, Chute GerdemanSteve Morris Co-founder and Owner, Asset Strategies GroupYaromir Steiner Founder, Chief Executive Officer, Steiner & Associates

12:40PM - 1:20PM

2017

Feature Presentation

What’s Next in Retail

Short North Ballroom

Featured Speaker:Roger Rawlins CEO, DSW Inc.

The face of retail has been altered dramatically, with consumer shopping habits changing our high streets. How will retail look in the future? Hear predictions as we gaze in the crystal ball and view the challenges and opportunities that exist for retailers. Roger will share how DSW has evolved its mission to meet the ever changing consumer’s needs through new experiences, services and technology.

1:00PM

1:20PM - 1:30PM

2017

Feature Presentation

Closing Remarks

Short North Ballroom

Featured Speakers:Kevin Boyce Commissioner, Franklin County Board of CommissionersDon DePerro President and CEO, Columbus Chamber of Commerce